Dr. Brown's Natural Flow Baby Bottle Only Bottle to Win 2006 Amby Award - 2006-10-01

ST. LOUIS October 1, 2006 The Dr. Brown's Natural Flow baby bottle has been awarded 12th place in the 2006 AMBY Awards, making it the only bottle to be deemed one of the best baby products by American Baby readers. This is the third year in a row that Dr. Brown's has received an American Baby Best of Year Award, or AMBY.

AMBY's are awarded once a year to top baby products, as voted by American Baby readers. Thousands of parents write-in their votes for the baby products that they can not live without. The votes are tallied over several weeks, and Dr. Brown's is a consistent top baby bottle vote-getter.

American Baby is a wonderful, extremely popular publication for our customers and we are thrilled that parents have submitted our bottle as a product that makes their life easier for the third straight year,states Carolyn Hentschell, COO of Handi-Craft Company.

Parents often benefit from a happier baby because the Dr. Brown's Natural Flow baby bottle allows a feeding free of air bubbles or a vacuum -- two of the most common factors that can cause babies feeding discomfort and sleepless nights. The positive-pressure design mimics breastfeeding, and suits parents feeding breast-milk or formula. In addition, all Standard and Wide-Neck Dr. Brown's Natural Flow ® baby bottles fit our new Dr. Brown's Natural Flow ® breast pumps that are rapidly gaining positive recognition among moms and the lactation community.