St. Louis, MO, August 1, 2006 Handi-Craft Company, the creator of Dr. Brown's Natural Flow products, is extending their healthy baby focus by launching a line that supports breastfeeding mothers. Dr. Brown's Natural Flow Breast Pump, utilizing Whittlestone Hospital Technologies, is the first pump to truly simulate a baby expressing milk. Other breast pumps currently on the market utilize a Two-Way airflow, creating a suck and release motion that tugs and pulls on the mother's nipple. Conversely, when a baby is feeding at the breast, they express milk by latching, and using soft compressions with their tongue, mouth and jaw. Similarly, the Dr. Brown's Natural Flow Breast Pump's patented One-Way airflow in combination with its unique ultra-soft honeycomb liner rhythmically massages the areola, while gently compressing the nipple to increase Prolactin and Oxytocin production, which ensures an increased milk supply, better let down, and a healthier baby.
Dr. Jimi Francis, PhD, IBCLC advises many of the mothers she consults to use the Dr. Brown's Natural Flow Breast Pump, Breastfeeding and breast pumping should be a positive experience for mothers. Because this pump provides a comfortable, efficient pumping session, this helps maintain long-term milk supply. Ultimately moms are happier and they remain committed to breastfeeding for a longer period of time. Good for mom, great for baby.
Unlike Two-Way airflow pumps that can push germs into the breast through the open milk ducts, Dr. Brown's unique One-Way airflow continuously draws air and any present germs away from the breast, thus reducing the likelihood of breast infections. Additionally, the Dr. Brown's Natural Flow Breast Pump is clinically proven to provide pain-free relief of engorgement, an intense, painful swelling of the breasts.
We are thrilled to bring the Dr. Brown's Natural Flow Breast Pump to market. This product was truly developed with the health and comfort of mom and baby in mind. We are committed to continuing development of products that enable moms to breastfeed their babies for a longer period of time, affirms Carolyn Hentschell, COO of Handi-Craft Company.
A key feature of the Dr. Brown's pump is that it fits all Standard and Wide-Neck Dr. Brown's Natural Flow baby bottles. Also, the pump's large components allow for fast and easy setup, use and cleaning. The entire Dr. Brown's Natural Flow Nursing line, which also includes, but is not limited to, breast pads and breast milk storage bags, will be available in Babies R Us and independent stores late summer 2006.
The manual pump retails for $49.99. Handi-Craft does plan to launch an electric pump later in the year, however, the manual pump is just as technologically advanced as the electric the only difference is the way it's powered (hand vs. electricity).
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